Anurag CHH.
A dynamic and versatile Product Management leader with over 12 years of experience, I thrive at the intersection of digital innovation, design, revenue, and analytics. With an entrepreneurial mindset and a deep belief in teamwork, I have a proven track record of delivering world-class digital experiences.

From taking products from zero to one and beyond, I’ve spent 75% of my time building and 25% selling. This journey has taken me across industries, cultures, and geographies, shaping my ability to drive impactful outcomes.

I believe that big things are always simple.

lets talk ?

currently
Director of Digital Product Management, smarTours LLC. (First Eagle Investments)
in the past
Lead Product Manager (Digital Experiences, Design & Growth Programs), stc Bahrain (stc Group)
Senior Product Manager (Customer Value Management & Marketing Automation), Ooredoo Myanmar
Product Owner (Transformation, Merger, Integration & Engineering), Vi (Vodafone Idea Limited)
Senior Software Engineer (Business Intelligence, Data Warehousing, DMP & CDP), Capgemini Consulting
Junior Research Fellow at DRDO, India
smarTours® (First Eagle Investments) + Tennessee, USA
Building the future of travel with smarTours, a legacy tour operator backed by First Eagle Investments. Spearheading digital transformation, I’ve been focused on reinventing customer experiences, launching new revenue streams, and modernizing operations to scale in a competitive landscape.

From strategy to execution, my role bridges the gap between technology, design, and business, ensuring seamless journeys for travelers while driving sustainable growth.
stc Group +
Bahrain, Middle East
In 2020, amidst a time of global uncertainty, I transitioned from Myanmar to Bahrain to explore a new market and culture.

Joining stc remotely and working for nine months before finally setting foot on this vibrant island broadened my perspective. The warmth and hospitality of the people here made Bahrain feel like home.

My work focused on digital experiences, customer growth programs, and innovative design strategies to elevate stc’s digital footprint.
Ooredoo + Myanmar
Myanmar is a land of spirituality, rich culture, and some of the most welcoming people I’ve ever met. My time here exceeded every expectation—both personally and professionally.

At Ooredoo, I focused on customer value management and marketing automation, driving large-scale digital literacy initiatives such as Internet 101 and Facebook’s Free Basics to make the internet more accessible.

From launching "1 min 1 kyat" campaigns to promoting sustainability, every project was a step toward digital inclusion.

1 min 1 kyat - the more you speak

Digital Literacy - Sustainability

Internet 101 Campaign - Facebook's Free Basics

Vi (Vodafone Idea)
+ India
My journey with Idea Cellular (An Aditya Birla Group Company) started with multiple BSS transformations, launching products that touched the lives of over 230 million subscribers across India.

Later, I played a role in one of the largest telecom mergers—between Vodafone and Idea—to create Vi. This transformation involved designing campaigns and systems for 410 million subscribers across 23 business regions in one of the world's most diverse markets.

It was a once-in-a-lifetime experience—fast, intense, and truly magical.

Merger and innovation - Case study

Customer value management, a great ‘idea’

Capgemini + India
Diving deep into the world of data, I worked on business intelligence, data warehousing, and customer data platforms (CDP & DMP) to empower enterprises with actionable insights.

From engineering scalable data solutions to optimizing digital transformation strategies, my time at Capgemini was a masterclass in harnessing data to drive business impact.
what am i doing these days
  • Started reading The Outsiders.
  • Living One day at a time in North Carolina, United States.
this is my personal space, what I write here are my personal thoughts, which don't represent the organizations I am associated with.
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